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About Us

What is The Last Line?

The last tennis bracelet.

The last signet ring.

The last pair of huggies.

#thisisthelast line of jewelry you’ll ever need.

For too long, the fine jewelry world has been intimidating, inaccessible, (way) overpriced, and frankly pretty outdated. We knew we needed to break its rules to make a difference. Every TLL piece is thoughtfully designed in LA for everyday wear. Luxury today is collected, shared, classic and funky, and pretty f\*ing colorful. We think jewelry should be too.

A New Generation of Fine Jewelry is Here

Whether this is your first piece of fine jewelry or your seventy first, we want to give you exactly what you’re looking for and what you never knew existed. We recognize that fine jewelry is an investment, so we want you to have it at a great price (no industry markups) and we want it delivered to your door. We want it to look as good in person as online - no filters, just fine. It’s luxury for a new generation of rule-breakers. The Last Line is breaking the rules of the jewelry world one finely-priced diamond at a time.

Our Story

How This Baby Was Made

Meet Shelley

My Never-Ending Search for the Perfect _____________ (Usually Earring or Ring) I’ve always been to be the kind of person who talks to people about jewelry all the time. So I knew I wasn’t the only one who struggled to find the perfect earring, ring , necklace, or bracelet I was looking for.

I started my career in fine art at Parsons in New York and later trained with master jewelers in San Francisco. I couldn’t get enough. I soaked up everything I could as the Head Designer and Creative Director for dozens of celebrity jewelry lines and luxury jewelry houses. I even became a secret diamond concierge. Twenty years in, I wanted more. I wanted a line of my own. A line that let me play by my own rules, that let me make fine as fun as it deserved to be. A line that blends the technical and high design. So I made one. The Last Line is not just the last line of jewelry for me, but I know it will be for you too.

*Shelley Sanders, The Last Line Co-Founder and Creative Director*

Our Story

Founded by husband and wife duo Teddy and Shelley Sanders, The Last Line was created to give real-life people—from the classic everyday girl to the ultimate collector—the jewelry pieces they always wanted and could never find. Combining Teddy's entrepreneurial background and Shelley's years of design experience, they knew they could create a brand that could answer exactly what was missing in the market and went beyond jewelry. Real-life people value a new kind of luxury—luxury that’s a mix of high and low, new and vintage, dressed-up and dressed-down. The pieces they never dreamed of but suddenly couldn’t live without.

The Trifecta of Jewelry Design

With two decades in fine jewelry, Shelley used her industry background and connections to design directly into what was missing in the market. She obsesses over the materials and only uses the best—14 karat gold and diamonds, precious and semi-precious stones—so all you have left to obsess over are the designs themselves. Together with Teddy, they have built a brand where each piece is accessible by dropping traditional markups and delivering straight to your door.

Daily Greens, please.


Personalized gifts. Say it in shine.


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