“Oatmeal Makes You Rock More Efficiently”
September 23rd, 2005 . by JillyThis week I saw a really cute Quaker Oatmeal commercial on TV. It had a couple of adorable little boys rocking out, singing about oatmeal.
Here’s what Adfreak had to say on the boys…
Element 79 Partners and Errol Morris have teamed up for a fun new Quaker Oats commercial starring a pre-teen rock band called the Blisters. But this isn’t your average pre-teen rock band—two of its members happen to be Spencer Tweedy (on drums) and Sam Tweedy (in the yellow and black), whose father happens to be Jeff Tweedy, the frontman of indie-rock darlings Wilco. The kids’ uncle, Danny Miller, who runs an interesting blog of his own, takes us behind the scenes at the shoot at the Hollywood Center Studios and also reflects on the finished product. He thinks it came out nicely, but then adds: “They cut Spencer’s great line from the commercial, ‘Oatmeal makes you rock more efficiently.’
I stinking love this commercial. Which is weird cause I hate kids especially coached ones. These kids seemed really natural around their insruments. Now I know why, they come from excellent stock.
I thought this commercial had a very natural feel, as well. I didn’t seem canned to me. Those boys are gonna be little lady killers in about 10 years. Lady-killers with low cholesterol.
While, I was writing this post I searched google images for “blisters”. I’ll never make that mistake again.